Promote sales of imaging -enabled systems, products and services into businesses - from SOHO to Fortune 1,000.
	Promote the concept of everyday use of “images as information” across markets (Businesspeople are consumers on weekends.)
	Increase the valuation of companies participating in the imaging sector (“Visual Communication” is a much bigger opportunity than “photography”.)

	Book “Visual Communication - The Next Megatrend” (Working Title)
	PR Campaign around book launch
	Ongoing Web-based Resource
	Platform Building, begins Fall 02:

	Photokina Opening Panel
	Future Image/Forbes Executive Summit (October 1-2, 2002, W Hotel, New York)
	Visual Communication Section in Forbes Magazine (October 2002 & November 2003 with pointers to VisualCommunication.info site)
	Future Image Digital Imaging Conference at Seybold (September 11-12, 2003, Moscone West in San Francisco)
	Mobile Imaging Summit (November 3-4, 2003, Monterey (CA) Plaza Hotel & Spa)

Content Build Out Strategy

	nBOOK: Short, appeals to widest possible business audience
	nDVD : More content
	nWEB SITE: Most content, vertical segments by application/industries and type (posted vs. interactive)

	In business even more than elsewhere, a picture can be worth 1,000 words. A picture annotated with data, sound and/or text can be worth 1,000,000 words.
	Technology and infrastructure developments of the past 10 years (Digital Imaging, PC and Appliances, the Web) now make it possible to use visuals to communicate whenever you need to.
	Coming technology developments will further greatly expand the potential of Visual Communication over the next 3 years.
	Businesses who are first to understand and embrace this new Visual Communication model, and to develop the proficiency and the infrastructure required, stand to gain vital competitive advantage at both the top and bottom lines.